360 degree Marketing Strategies Asia Masterclass

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EVENT DATE

24th Apr 2018 to 25th Apr 2018

LOCATION

Kuala Lumpur Malaysia

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Overview

Profitable growth is the goal of every business and perhaps no one in senior management is tasked with meeting that goal today more than the Marketer. Fortunately today’s marketing leaders are better equipped than ever to meet the task. Get it right and our digital and increasingly mobile world generate data and customer intimacy that allow marketers to better understand and create better, more efficient engagement opportunities with customers than ever before. Get it wrong and they become lost opportunities at best and forces of disintermediation at worst. Armed with data and insights matched with its traditional role of communicating a powerful and compelling story, marketing is now in the unique position to be the glue that binds the organization together towards a common purpose and helps lead cross function collaboration with finance, IT, Supply Chain and HR.

The 360 Degree Transformational Marketing Strategies Asia Masterclass will inspires marketers with rich content and expert insights from some of the region’s best marketing minds.

Learning Objectives

  • Developing a Robust Digital Marketing Strategy
  • Establishing a Powerful Social Media Strategy
  • Effective Crisis Management Strategy
  • Constructing a Successful PR Strategy
  • Delivering A Responsive And Dynamic Content Marketing Strategy
  • Transmedia Storytelling
  • Humanising Your Brand through Dynamic & Seamless Brand Experience
  • Event Marketing and Sponsorship
  • Enhancing Social Customer Experience & Relationships through Big Data & Analytics
  • Innovation In B2B Marketing – New Approaches In Traditionally Conservative Audiences

Who should attend?

Marketing leaders in digital, creative, analytics, branding and insights alike! From mid-career to more experienced decision makers and marketing professionals that represent a wide spectrum of cross-vertical industries.